Hi, would you have some advices please? I help an artist (music) to get more visibility and generate more sales (albums and clothes) with google ads During the last 28 days (Youtube organic traffic): => 4, 300, 000 impressions => 620, 000 views => 121, 000 unique spectators => 19 sales Here's my plan once things get back to normal Cold audience to get more visibility: - 10 € Objective Audience and Brand awareness, video, in streams ad, max frequency 1 impression per week, target LAL audience "Watched a certain video" exclude the audience "viewed a video from the channel" (to reach new audience). I hesitate with the « interest in the brand » objective Retargeting on the audience « who watched a video of the channel » (audience size 360 000 on YouTube) - 10 € Objective Sales (is it better to take another objective? ), Video ad Albums, in streams ad, maximize conversions, max frequency 1 impression per day, is it better to place the ad before watching one of my videos or it doesn’t mind? - 10 € Objective Sales, same thing but apparel ad Would you do things differently? Budget is probably way too low right ? (I’m thinking about testing google shopping later on too) Thanks for reading.
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