+8 votes
by (1.2k points)
Hi all!  Ive noticed something that happened too many times now for it to be a coincidence.Hi all! Ive noticed something that happened too many times now for it to be a coincidence. When I set up a new shopping campaign for a new account, generally with a low budget like 10-20 dollars/ day. I notice the first days or first week i get some sales (if any) but then it almost goes to zero. Now i dont find it strange if i didnt get sales the first weeks due to the low budget, however what I find strange is that I almost always have some sales the first days and then suddenly none? Why is it that i have sales the first days? And why not later? Bidding is almost always maximize clicks with a bid cap. The only management i do is to add negatives that is too irrelevant. Any ideas?  
Hi all!  Ive noticed something that happened too many times now for it to be a coincidence.

5 Answers

+1 vote
by (8.6k points)
System will bump up initially then later your product rank on other varient and closely related terms will lead to clicks but no conversion. Also you need to check competitors prices might be they change prices in parallel
by (1.2k points)
@plumper hello Aamir, when you say bump up what do you mean? I get a better ad position? The impressions are more or less the same over time. Also Do you mean that at start that my item are almost only matched to very related terms?  
by (210 points)
F - i have same issue
by (480 points)
Hey Aamir! What is the best way to deal with this “many clicks but no conversion” issue?  
by (9.1k points)
When you first start your ads Google assigns to you an ad rank (since you don't have since it's a new campaign). After that it collects data and re-aligns the Ad Rank (that's when the drop in sales happen). What you need to do it to check from your auction tab your competitors prices and see if that's why you don't get conversions. If you sell the same product as your competition it's possible that people open all your ads and the compare prices to get the lowest offer.  
by (9.1k points)
@adriannaadrianne do not use maximize clicks and increase CR.  
by (480 points)
Oh, not using maximize clicks for sure thanks for the insight, George!  
+5 votes
by (5.3k points)
That happened to me with different advertising platforms and objectives. That’s why it’s recommended to let the platform to “learn” and don’t freak out if you get no sales / conversions or it drops down. Need to look at average. For example: one of my largest campaign delivered 3 conversions so far while on average since beginning of the month it was 10 per day.  
+2 votes
by (7.7k points)
You're not looking at a statistically valid pool of data to actually make any statistical inferences from. Per the above, Google's algorithm does its learning and then settles in, your dataset is straddling the learning and settling in phases so again be leery of drawing any conclusions from it.  
by (1.2k points)
@isleana118 but then the learning does not do a good job. If it has a way to get conversions at start, but not later. Why doesnt it learn from the conversions how to continue to get conversions. Instead settles in at a point where it doesnt get conversions anymore.  
by (7.7k points)
@caine it's learning about each of your products individually. I'd suggest the early phases of a shopping campaign is precisely when you need to be at your most pro-active in managing the campaign to see results.  
0 votes
by (160 points)
Hi @caine, I’ve found similar, the conclusion I come to is that google initially hasn’t given you a quality score so always in the first few days you’re given the default 10/10. Thankspically make the buying power of your smaller budget stronger.  
by (480 points)
@morgenthaler , how to make the buying power stronger? by increasing bids you mean?  
+7 votes
by (9.1k points)
@caine When you first start your ads Google assigns to you an ad rank (since you don't have since it's a new campaign). After that it collects data and re-aligns the Ad Rank (that's when the drop in sales happen). What you need to do it to check from your auction tab your competitors prices and see if that's why you don't get conversions. If you sell the same product as your competition it's possible that people open all your ads and the compare prices to get the lowest offer.  
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