Alright, the time has come for me to post on here. SOS. My team has been running a search campaign since Nov 2019. Last week, the client was served our ad, clicked and was directed to a broken page: "SORRY, WE COULDN'T FIND THE PAGE YOU'RE LOOKING FOR. We recently updated our site so some pages or sections may have moved or expired. " It looks like what is breaking the url are the gclids which we do have enabled. This campaign has several URLs, and it also seems this issue only occurs with urls that end in . html - these are all redirects. The urls that are working fine are not redirects. So my question is. in what situation do gclids cause the url to break? My client admitted that her digital team moved pages around late last year. Is this a search issue or a dev issue? Any help here is appreciated.
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