Question

Curious if anyone has experience using a Click Fraud Software and if they work as advertised? I was recently looking at Click Cease and they have a pretty compelling pitch but I've always been skeptical of these solutions. Any insight from experience would be greatly appreciated!  

Answer 1

What you’ll find is a lot of bot clicks, which Google removes anyway. The benefit is if you have expensive clicks, for example an attorney where another competitor in the area is clicking on the ads. In my experience it’s hindered with remarketing and those who come back to the site again through an ad click in a short time

Comments

Very interesting.  

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@superheat2447 if you set your remarketing and the click fraud software correctly, your client will only click your main ad once, then be sent to the remarketing. Then if they click the remarketing a set amount of times in a short period they get blocked

Answer 2

I am using ClickCease for my clients and that's a big help. Invalid clicks went down from 15% to 2%.  

Comments

What did you consider an invalid click? Did your absolute number of conversions (not % conversions) remain unaffected?  

Answer 3

Clickcease here. Solid investment

Answer 4

ClickCease is awesome with a lot of info and options

Answer 5

Just added it 2 weeks ago . seems kosha . still don’t get what all those bots are up to tho  

Answer 6

We use click cease on a national powertrain client and I saw the value 1st hand

Answer 7

I use two softwares depending on the situation. Click cease for normal click fraud ie multiple devices searching daily click your ads. And as click cease only bans the IP address I use Click Guard For devices which use multiple ips to click your ads, I’ve seen ads clicked 200+ time’s in a day by 1 device with multiple IP Addresses