Question

How would you create a separate campaign for best sellers? Would I need to create a new product feed for them?  

Answer 1

Hey Jennifer, if your e-commerce system allows pop-in into one of the custom label (numbered 0 to 4) and add value top sellers and then apply this label to the products that are your top sellers. Then within Google ads create a new campaign and only target where custom label 0 = 'top sellers' and exclude or other products. If it's difficult to apply this custom labels within your e-commerce system you can use feed rules within Google Merchant Centre to apply this custom label 0 value where product ID = and then insert a list of top selling product IDs. Hope that helps.  

Comments

@gut114 great recommendation!  

Answer 2

You’d need to create a custom xml feed on your website itself. and then feed that into a shopping ad campaign