Question

Is there anyone here who can help me with Google Shopping? I'm running Mapery (), an ecommerce store for map art prints. I thought I would give Google Shopping a try, but little did I know.  I ran a campaign for a few days and it got a fair amount of impressions. The problem is that Google is confused and shows the products for the wrong searches. Almost all searches look like this: "map of modesto california", "palm springs map", and even this gem "show me a map of the netherlands". These people obviously don't intend to buy map posters; they just want to see a map of the area they're searching for. Google doesn't seem to be smart enough to figure this out on its own, so what I would like to do is to enforce keywords such as "poster" or "print". But I understand I can't do that with Google Shopping. Does anyone here know what to do in this situation? Or is Google Shopping just not for my type of product? Thanks!  
https://maperyprints.com

Answer 1

Go search for how to SKAG with Google shopping. Basically you set up two Campaigns and the medium campaign has a really low bid to capture all the crap terms and you negative out the terms you want as your other campaign set to low priority will have a higher bid and capture those "good" terms

Comments

Oh, that's pretty clever! Thanks a lot!  

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@confirmatory32 no worries. Really changed up shopping campaigns for me. I run for some really low budget stores. It also then gets through really decent traffic to retarget on facebook.  

Answer 2

It comes down to your titles and descriptions but you will need a negate a lot of terms. I'd also make sure you have a fairly big bid adjustment on mobile to control some traffic. @sparker also nailed it on the head to segment better traffic into another campaign

Comments

I'm actually not sure I can give them more information. The titles and descriptions contain the keywords I want and the products have the correct category (it's called "Posters, Prints, & Visual Artwork"). The bid adjustment sounds interesting. Do you mean that people are likely inclined to search for regular maps for navigation and stuff on mobile? Seems logical to me. Thanks a lot!  

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You need to spend a lot of time on negative keywords. exact match mostly