Question

How do you optimize your google display campaigns ? Any external tools?  

Answer 1

Placements are the first thing to look at. 1. Your ad is likely to be showing up on mobile, and many apps are designed to make people click on ads by accident. 2. There is a ton of click fraud on display, so you should never optimize for clicks. I found that Smart Display optimizing towards conversions works well. If you do not have a solid conversion setup or conversion history, make 3 pages per session or 60 seconds per visit your conversions and optimize to that.  

Answer 2

Turn it off? Sorry had to.  

Comments

@drolet10 you are so wrong  But I got your point.  

Answer 3

By placement, by creative primarily; sometimes by demographic

Comments

@chantel so pretty much manual. DM you a question.  

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@rubicon you can have ads optimized by Rules

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@chantel of course. But still. I have a solution that only needs a single impression to know if placement sucks.  

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A massive blacklist of shit placements? :)))

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@chantel nope. It’s based on whatever your account brings up. But if you’re curious, I’m looking for beta testers. Let’s connect

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@rubicon Buds I'm curious and have campaigns if you're still looking for beta testing.  

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@graceless836 yes for sure. Let’s connect