Question

Better way to find managed placements? Searching for managed placements (sites specifically) is a real drag as even the largest listings often don’t come up (espn, cnn, etc). I still place on ESPN for example, but have to type in the url manually (bc I just happen to know that it’s part of GDN). Anyone have a better way? Context: I’m looking for placements where ultra high net worth targets might hang out (jet charters, very luxury goods, investments, etc) Only finding crap at the moment.  

Answer 1

Target in-market audiences for the type of luxury goods your audience would also be buying. In Analytics you can see in-market audiences of your website visitors. Target those first, then see what placements Google serves up that offer results. And don't forget to exclude placements geared for toddlers and kids.  

Answer 2

Ill take a trusted remarketing audience, that is filled with your in-market audience (can build it through search ads if new website). I'll target everything, then look where the ads served. Then use some judgement to determine which placements within that list of sites will be relevant to buy placements on.