Question

Has anyone else had a Bing Shopping campaign underperform a Google Shopping campaign on a CPC basis? If so, what was the cause for you?  

Answer 1

Bing shopping has always been better than Google for me. The only problem is low search volume compared to Google.  

Comments

David, even with effectively the exact campaigns? How has volume compared for you? Like 50% less volume or worse?  

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@rieth7 I just sync with Google. I don’t have that client any more so I can’t check exact volume. It was considerably less traffic. I would spend a few hundred a month in Bing and several thousand a month in Google.  

Answer 2

Bing Ads outperforms Google Ads. Conversionrates are double or triple vs Google. Wonder why