Question

Is scaling google ads as simple as turning up the ad spend? Why wouldn’t it be? I don’t understand why quadruple the daily budget wouldn’t equal quadruple the in bound calls. Assuming you haven’t maxed out the size of your entire market. Or is it that simple?  

Answer 1

Depends what impression share you’re at, and whether you’re losing impression share to ad rank or budget. If you’re only losing 10% to budget, quadrupling your budget won’t do much

Comments

May also find the only campaigns losing impression share to budget are poorly performing ones, in which case upping budgets for them would risk hurting overall CPA

Answer 2

Yes! I just did that this month and boy does it ever work!  

Answer 3

Depends. You can expect more calls assuming all your ad spend is going to the right places. First, I would check to see what aspects of your advertising (devices, audiences, placements, keywords etc. ) Are converting and increase spend/ bids on those places. Then I would look at ones that aren't converting and decrease spend on those ones. Otherwise if you just increase spend, the money could go to places that don't bring in results and you'll waste the budget.  

Answer 4

You can spend more money but if you don’t scale correctly you are paying more for those clicks and performance metrics that matter than you should be

Answer 5

Because it may be easy for Google to find you 1000 customers at X cost but no so easy to find you 4000 at the same cost.  

Answer 6

Scaling profitability is the question. Check the keywords, search volumes, match types, auction insights, impression share, and so much more. Quality score improvement can lower costs, too.  

Answer 7

Because not everyone who clicks on the ad is in the exact same state as those you successfully converted. The bigger your audience is getting, the more misfits (in absolutes) will attend to the same auction. Up to you (ad, offer) to turn those around too.  

Answer 8

Hey @sisterly2 sent you some clarity around scaling vs growing on google. Scaling isnt possible in the same sense of scaling a business thorough lowering the cost per unit as output increases, its more a case about expanding your keyword base in line with performance and improving efficiencies over time to reduce costs that way