Question

Hi all, could use some perspective on this: We have a few clients with less frequent conversions. They sometimes get caught in the "learning" phase for longer than we'd like. Would it be advised to expand our targeting to state-wide/tri-state/national scope? The intention would be to quickly gather the ~50 leads to exit the learning phase, then trim back the location targeting. Any other best practices to shorten this initial phase would be appreciated. Thanks!  

Answer 1

Gaining 50 conversions per week isn't neceserly correlated in your case with expanding targeting. It's more correlated to your daily budget. If your cost per lead is 10, and you spend 20 per day, well your event only firest twice per day. Expanding the audience won't give you more conversions out of that. Raising your budget will thought so your budget allows 5-10 conversions per day based on your historical cost per lead.  

Comments

Not really. It could, but it would most likely not be as much as you'd need to ramp up conversions per week.