Question

If you've ever successfully ran ads for realtors, can you help me with this? A realtor is trying to sell a million dollar house. Any idea how I can target the following demographics? very wealthy people rich people who are relocating from California to the state wher the house is.  

Answer 1

Is it listed on Zillow? Expect responses from ppl to run a landing page then chat bots etc etc. Create 2 campaigns using the same ad, going to the Zillow Page. PUT the price in the ad. One engagement campaign, the other a traffic campaign(cause you can’t pixel Zillow. ). 100% without a doubt you’ll see the zestimate go up, saves on the page etc. I’d spend $50/day

Answer 2

Advertise a highly interesting and well-written article with eye-catching visuals on a rare and surprising topic of interest from that segment. Once they're on the article, promote a lead gen quiz, and go from there.  

Answer 3

Target people who Like the nearest private club & most exclusive private schools.  

Answer 4

Geo Targeting. Select the option "People traveling to the location". Create a custom audience from an external CRM or List. Create the LA from that and exclude the Custom audience.  

Answer 5

Hate to tell ya, a million for a home these days isnt a lot, especially in a place like california

Answer 6

@stereoisomer was the information shared on here helpful to your campaign? Please let me know.