Question

Searched and couldn’t find this anywhere but if you have a highly successful existing set of FB ads but you are changing domains and want to keep the comments, likes, and shares is there a way to accomplish transferring social proof to ad that links to new domain? After thorough research I’ve come across 301 or 302 redirects, using the oh:url open graph tag, or a simple rel=canonical as potential options but then had my weekly call with one of FB experts and she had no clue hah. Of course, a work around could be replicating new website to domain we were running ads to originally and making sure the URL structure remains same so old ads that have tons of social proof can keep running. By going this route it would be important to NoIndex the replicated website to prevent a duplicate content organic ranking issue within your primary site. Can someone please shed some light on this?  

Answer 1

I can't shed too much light on the ranking questions but in terms of keeping your social proof the only way is redirecting that site. Any changes made to the original ad will always wipe social proof sadly.  

Comments

@barm98969 thank you for your response was surprised my FB expert lady couldn’t tell me for sure if redirects would work or not. I’ll give it a go!  

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No problem. Maybe it's worth double-checking with them that it isnt TOS as Facebook can be a pain.