Question

Hi!  If I want to run a Facebook ad, that is both directed to my FB followers + a broader audience (people of a certain age with a certain interest), can I do this in the same ad or do I have to create 2 separate ad sets?Hi! If I want to run a Facebook ad, that is both directed to my FB followers + a broader audience (people of a certain age with a certain interest), can I do this in the same ad or do I have to create 2 separate ad sets?  

Answer 1

Depends on the message you want to deliver to them. If its the same message, then it's OK to run one adset to both. If it's different, then exclude your followers from a broader audience

Comments

Thanks for your reply! It's the same message to both. Ok, but if I have for example targeting: people age 20-40, interest cooking, and also include "connection: people who engaged with my FB page", won't that make it so that ONLY people who engaged with my FB page will see it? I only have a 1000 people following our FB page so I want them + more people to see it.  

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@putup Thats an AND-condition. You can switch to a custom audience of people who had interacted with your page for an OR-condition for example.  

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@chevaldefrise194 Oh sweet! I will try that tomorrow, thanks Andreas! =)