Question

How can CPM be over $70? and how can I reduce it? Details: - campaign started yesterday - campaign goal: Conversions - audience size: 1, 300, 000 - ads point to: landing page Very basic. Anyone here faced and solved the same problem? Where should I look at? Thank you

Answer 1

What niche is this

Comments

Thank you Nazar, I'm targeting a US audience interested in lead generation, approx 1. 3M people

Answer 2

Will you be interested in a free Facebook audit?  

Comments

Thank you Daniel, not yet, let me try to see if I can figure out

Answer 3

Increase the quality score by running some engagement to the ad. Also try split testing some creative.  

Answer 4

Are you using Auto placements?  

Comments

Thank you Matt, no, just Manual placements, just Facebook Newsfeed

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@branham test Auto. Make sure your creatives can run on all placements

Answer 5

- pixel doesn't have enough data for your event - really bad creative or creative with warning

Answer 6

Cheaper doesn’t always mean better. It’s like Landing Page Views. They’re typically more expensive than Link Clicks because they are a higher quality audience