If you’re running an ecom shop, and your overall goal is purchases (obviously), which method have you found to be correct/result yielding following a TOF video views campaign: MOF campaign optimized for ATC conversions (aiming for 50 in a week) and retargeting ATC’s at BOF. or MOF campaign optimized for Purchase conversions and retargeting the ATC’s in BOF? So essentially should you optimize for ATC or Purchases in the middle of funnel?
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