Seeking suggestions. currently have a client who's primary goal is to build his Facebook business page that is a family video blog, and I'm trying to develop an effective campaign.Seeking suggestions. currently have a client who's primary goal is to build his Facebook business page that is a family video blog, and I'm trying to develop an effective campaign. For right now I have a top-performing video at top of funnel to find his audience, and then I retarget 75% video views with 10, $3 campaigns containing middle of funnel video content for branding, and then bottom of funnel is currently just a page like campaign as he has not developed a means of monetizing yet, which he is okay with. The only thing is, the TOF and MOF video content isn't generating page likes, but it is generating shares and reactions. So part of me thinks "just run a plain ol' page like campaign"? Can anyone think of a more effective means of building the following on this page? We're not looking to buy cheap likes from Tier 3/4 countries; he's looking to build an audience that's truly engaged. The content is solid, great quality, so it's just a matter of marketing it efficiently. Thank you! Happy Memorial Day!
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