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I read a lot of contradictions about this, but if you assume that your ad won't make 50 purchase conversions in a week, is it better to begin with optimizing for add to cart?

+6 votes
by (370 points)
I read a lot of contradictions about this, but if you assume that your ad won't make 50 purchase conversions in a week, is it better to begin with optimizing for add to cart?  
I read a lot of contradictions about this, but if you assume that your ad won't make 50 purchase co

3 Answers

+7 votes
by (1k points)
 
Best answer
No. Purchase all day
by (370 points)
Hm Ezra Firestone (CEO Smart Marketer) advises to go for ATC in his FB course for Shopify owners
by (610 points)
@unpriced I advice u to go for purchase also  
by (370 points)
Indeed @frohne, which I did! But after watching the previously mentioned Facebook course I started to doubt again, because Ezra is a very good FB marketer
by (610 points)
@unpriced maybe the content is outdated maybe!  
0 votes
by (2.8k points)
We can discuss it and I ask you the first question: what is your monthly budget?  
by (370 points)
To find winners in new products I start with €5 - €10 per day per product (23 products in total) + retaregeting + loyalty campaigns. So chances are very low I reach 50 PUR conversions in a week for a single product.  
+2 votes
by (7.8k points)
You will find a million answers on this topic based on anecdotal evidence. I’d say go purchase optimized all the way. But good luck  
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