+3 votes
by (200 points)
Question about retargeting MOF.  I noticed today that after creating a custom audience from ThruPlays on a TOF video, the audience was estimated to be relatively smaller than the results of my TOF campaign.Question about retargeting MOF. I noticed today that after creating a custom audience from ThruPlays on a TOF video, the audience was estimated to be relatively smaller than the results of my TOF campaign. After looking into it, Facebook says they don't include views from the Audience Network. If you can't include Audience Network viewers into your Custom Audiences, what's the point of running ads on that placement? Essentially there is a MASSIVE group of people I can't retarget now. Can someone help me understand this a little better?  
Question about retargeting MOF.  I noticed today that after creating a custom audience from ThruPlay

3 Answers

0 votes
by (250 points)
Great question! Following.  
0 votes
by (8.4k points)
What your asking is not possible. Audience is number of accounts on FB. FB don't own the audience network sites . They don't know the exact userbase accounts that is owned by those other companies. Say, Amazon, and they show ads there as they are part of the audience network, FB would have no access to the user accounts inside Amazon's own system.  
by (200 points)
@uranyl so what is the benefit for ever running on Audience Networks aside from a brand awareness campaign? If you can’t retarget them, why show them?  
by (8.4k points)
@mauceri19128 you can if they have FB accounts. You need to understand the mechanics. Say people visit your website. If pixel is installed on your website you can retarget those visitors if they have an FB account. Its the only way for FB to be able to do so. Same thing with audience network.  
by (200 points)
@uranyl Well this is assuming they are clicking your links right? Specifically in this instance working on E-Commerce. TOF isn't usually designed to get link clicks, we have a video views campaign running to retarget the views in MOF.  
by (200 points)
@uranyl The reason I'm asking is because my TOF campaign generated 6k in results on video views in 3 days. But when I went to retarget people who watched the video, it told me it could only get 1600 because it doesn't include Audience Network viewers.  
by (8.4k points)
@mauceri19128 hmmm I see. Yeah that doesn't make sense. Better to exclude audience network in that case.  
by (8.4k points)
@mauceri19128 FB does have bugs and issues this should be one of them
0 votes
by (250 points)
Would website traffic that is coming from the audience network be a benefit? and then those folks would simply be grouped under the general Facebook pixel audience? Just thinking out loud.  
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