Question

Hello guys , if I exclude the audience who already engaged with my add on a new campaign I am running , is it normal that potential reach shows unavailable? Because that’s what I got when I excluded that audience ‍♂️‍♂️

Answer 1

Could it be because less than 1000 people aswell

Comments

Well i dont know the particulars of your audience size or exclusion size. but lets say hypothetically original audience is 10, 000 and you exclude anyone that has had engaged with it and that sums up to 9010 people well thats less than 1000 so fb wont show your ad. but from the sounds of it something else is going on with your ad

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@kelcy yeah strange must just be a glitch with the audience odometer, maybe set a budget and let it run, see what happens. if it doesnt work then it was reading correct and maybe you set your custom audience and rules incorrect

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@kelcy hahaha facebook ads to me are like alice in wonder land hahahah

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@submariner once a custom audience is applied, it won't show a number. It just shows the meter.  

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@kelcy correct

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But obv monitor it and if its not spending or working you have done something wrong in your custom audiences i assume

Answer 2

Yes, whenever you add a custom audience like this it hides the number.  

Answer 3

This is what happens when you exclude. If you remove the exclusion the audience prediction will come back. Test that if you like. Your ad will run. @polymath38660 is 100% correct.