Question

Hey guys, how do you run CBO campaigns with Low budgets? E. g. $50/day per CBO campaign?  

Answer 1

CBO is NOT for testing it’s for scaling. When CBO becomes mandatory just run one adset per campaign to get around this

Comments

@stearic13 cbo can be used for testing even if you are using multiple adsets. Running a single adset cbo is still using a cbo for testing.  

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@phobe sure you can but I wouldn’t recommend it, if you just “let the algorithm do its thing” then have fun lol. And do you know what CBO means lol? You’re setting your budget at the campaign level instead of ad set level and you’re letting the algorithm decide how to divide the budget between adsets. When you have only one adset though, there’s only one adset to allocate the budget to LMAO

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@stearic13 i understand what youre saying and I felt the same way too back in early 2018 when I started testing CBO. Back then the algo for CBO was total garbage, but it has gotten a lot better, not perfect, but better. Those at the forefront of facebook ads have been mastering CBO for over a year now and have developed strategies for testing and scaling, whether youre using high or low budgets. Running a ton of single adset CBOs with low budgets for testing is certainly one way of going about it but there are other ways that work well too. Definitely test to see what works best in your account.  

Answer 2

Do you have a bit more context to your question? What are you trying to achieve?  

Comments

@phobe Hey Alex, this is for our clients that have low monthly ad budgets (around $2k) and we want to test out CBO with their campaign. I understand that CBO works better with bigger budgets but just wondering if it will work well with small budgets too! A $50/day CBO can be used for the testing phase? Thanks!  

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@tauro909 yes you can use small budgets with CBO. We do $10-25/day CBOs. Just need to keep in mind that it will spread the budget out between all the adsets in that cbo which could spread you thin if you have too many based on your desired cpa for the test

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@phobe thanks!  

Answer 3

Use 1 interest per adset. Use from 5 to 10 adsets let it run for 3 days and after 30 to 40 hours turn off the worst performing adset.  

Answer 4

I use it at $1/day per audience or “thing” I’m trying to do. Some of the audiences are really small, like retargeting ones, so as silly as it seems you may not even have $1/day worth of action and you waste it. Website has 30 pages of services, I won’t be afraid to take the whole 30 pages and do and audience retarget for each page at $1/day ($30/day total) and then show ads specifically retarget of each page. Maybe the one page for that really weird device doesn’t get much action, but it will spend 20 cents a day for the one off ad it shows to the one or two people that visited the page. The rest of the money gets put into the pool and spent when the right folks for some of the other pages show up. It’s not just for testing