+7 votes
by (280 points)
I may have asked this question before poorly. I tried to simplify it better. I want to sell a course teaching people how to generate leads on linkedin. I want to sell this course on Facebook. I have id'd 15 or so industries that are B2B i really want to target but really this can be for almost anyone in selling B2B. That being said I'm doing this process as a service DFY for almost 4 years. and know it will work across anything b2b. How would you target people on Facebook that might buy this course?  
I may have asked this question before poorly.

4 Answers

+1 vote
by (8.7k points)
If you can get leads on LinkedIn, why waste your time with Facebook funnels. You can't tie FB social interests to specific job industry as laser precise as LinkedIn.  
by (280 points)
Because i want traffic from facebook
by (280 points)
Linkedin is good for middle to high high ticket
by (280 points)
My course is 1500 is
by (6.6k points)
@rachael7070 LinkedIn is good for finding people, not for sharing content. Average time spent on LinkedIn per day is 10 minutes. On Facebook it is 38 minutes. Sent LinkedIn contacts to a Facebook group and retarget that group with ads.  
+1 vote
by (1.9k points)
Try to target big marketing influencers as an exemple or just go wide and have a clear message , have different audiences and give them value or free training , because you can't sell a High ticket with direct response , you need to warm them and take them through a funnel to sell them the course at the end
+2 votes
by (870 points)
I can prepare a video or ebook for you that you can use as a lead magnet for attracting leads from fb traffic. The theme for the lead magnet could be: An analytical report on FB vs LinkedIn for b2b sales. Or how to skyrocket b2b sales without touching fb ads. I can take content from your course to develop the lead magnet. Inbox me to take this forward.  
+7 votes
by (4k points)
Do you have a CRM or something along those lines?  
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