Question

### Sales Copy Vs Video Sales Letter What do you find working better?### Sales Copy Vs Video Sales Letter  What do you find working better? I've spent several thousands dollars running an and to lead magnet opt-in to explainer / sales letter. Haven't really had any traction.  I'm thinking I might do better with ad to long form sales copy page (instead of page with basically only a video player).  

Answer 1

There are literally dozens of places your ad could be failing that I'd check first. Audience, problem being solved, headline, body, sales message. If you've spent that much money on ad spend and zero sales likely your problem is a LOT further up stream than VSL vs Long Form Sales Letter.  

Answer 2

Both! retarget the sales copy readers with the video and vice versa! Whenever I can't decide between two options, I just do both!