Question

What’s the BEST FB Tip you’ve ever gotten?  

Answer 1

Test in PPE before CONVERSION. Delete old campaigns.  

Comments

@asa8 I think I figured it out, but it appears that you can only see overall campaign performance. When I tried to look at the ad sets or ads in a deleted campaign I don't see any.  

---

Hi @collard You can see everything. You switch on deleted campaigns Then switch on deleted ad sets Then deleted ads. I do it regularly, no issue at all.  

---

@asa8 Disagreed amigo, the creative is going to be optimized for engagement and then you switch that for conversions and you create a mess, the only thing that is good about it is the social proof on the creative!  

---

That's cool @odum4344 - I'm sure it doesn't work for everyone. Works great for me, so it's worth others giving it a try if they are looking for alternative strategies. It's not about conversions, it's about testing engagement.  

---

@asa8  

Answer 2

The suggestion to use automated rules - game changer

Comments

@lifegiving What are they please?  

---

@marrow To create an automated rule for all active campaigns, ad sets, or ads, open Facebook Ads Manager and click the menu icon (with the three lines) in the top-left corner. In the pop-up menu, hover over All Tools and then select Automated Rules under the Create & Manage column.  

---

What kind of general rules (for scaling) would you recommend, just basics to test them out

---

@baud6 ROAS below 1. 5 turn off adset ROAS above ? % increase budget to ? % - (those ? % increases will depend on your ability to scale)

---

Is it that simple or are there better rules to use too, speaking in terms of e-com

---

@baud6 I’m not an expect by any stretch. My best advice to you would be to test different AR’s to see what works best for you.  

Answer 3

Avoid “Gurus”

Comments

@ulrikeulster couldn’t disagree more

---

@ulrikeulster hmmm. so where did you get better advice, from a “Facebook Marketing for Dummies” book? Personally, I learned most from legit “gurus” who started from the bottom and who do $20M-$50M a year.  

---

@hesitancy exactly my point, “Legit” There’s way too many fake people on the platform. Every Guru says that they started from the bottom which is complete rubbish.  

---

@hesitancy exactly - if it wasn’t for paying for courses and events starting back with Dan Kennedy - fuck I don’t know where I’d be .  

Answer 4

Don’t eat yellow snow

Comments

That's just a good tip in general

Answer 5

Actually, analytics feature to create custom audiences. Chase, thank you for sharing this with us.  

Comments

@impressionist5752 HA! Didn’t know about that one. - thanks!  

---

@photo thanks man!  

---

Greg. well you can exclude people who bounce off page right away. This is quite good, to have people who actually engage with your page. And only them. At the same time, you may re-target these people. It just brings you more control. That's it.  

---

Greg, it helps me to use lower objective like reach to "laser target" people. And yes, I did get good CTR with reach objective. So it kinda works.  

---

What do you mean?  

---

@impressionist5752 Where can I learn to do that?  

---

Hey Liosbel! Start with Facebook thread  
https://www.facebook.com/help/analy...34040

---

@impressionist5752 Thank you!  

Answer 6

Go offline!  

Comments

@please98910 but only after you know what to do with it online  ( Personally failed )

Answer 7

Do not open your website with WIX (which I actually did it before the advice, it turns out that this platform is not good for retail business.  

Comments

@acnode7 Almost created mine on that platform.  

---

@baud6 extremely slow

---

Search any marketing group for Wix and you'll get an avalanche of feedback on why you shouldn't build your site in Wix.  

---

Fair enough, just looking for talking points as why to stay away.  

---

I am trying to get away from wix. It is extremely heavy and slow. It's easy to edit but run any kind of benchmark test on it and it performs very badly. You can spend all you want to drive traffic to your webpage but after a couple seconds of waiting for it to load no one's going to wait and they are going to click away and your throwing money away. find some simple system like clickfunnels or something that pops up instantly. It's the only way to do it

Answer 8

@reflex Offutt Lukas Moldawsky

Answer 9

1$ a day video ads

Comments

Can you please explain more :) Thank you!  

---

Yes, With 1$ a day video view ads Facebook is forced to find the best possible person that is going to watch 100% of your video. As we all know video views are super cheap less than 10 cents a view. With this strategy, you are getting your clients to consume content and building up your RT pixel. A customer that has watched 75% or more of your video and content is much more likely to buy than a customer that has viewed a sales ad and has no connection to your product. It is cheaper and creates a quality customer then just running conversion ads.  

---

@taraxacum a person that watches 100 percent of a video is the type of person that watches 100 percent of a video. People that engage with posts engage with posts. People that click links click links. People that wait to let a landing page load wait for landing pages to load. People that convert to a purchase convert to purchases. Video is How that person likes to consume content not How Likely it is that they will purchase something.  

---

@ader748 Thanksgart Have you tested my strategy for yourself or is this just an assumption?  

---

@taraxacum I yes I have experienced it, I’m pretty big into video creation/advertising.  

---

. but you don't need to optimize for video views. You can optimize for purchases and use video in your ad. So you "capture" pool of people Facebook considers as a potential buyers. In most cases, a buyer will watch video before. buying.  

---

@gensmer744 you get more people recorded this way. If you have a good video, and you throw good offer - you also get sales. If you get sales, traffic becomes cheaper - you send right signals to Facebook, and it rewards you. It depends.  

Answer 10

Test everything :)

Answer 11

Giveaways are a great way to increase engagement and lower cost per click to we site. As long as there truly interested in your product and your not just giving a random thing away.  

Answer 12

Delete your account.  

Answer 13

Dont do complicated stuff until simple works.  

Answer 14

Learn to break even while testing.  

Comments

The more experience you have the faster you will get to profitability so it's really just an experience thing. But, I will say that it's best to keep initial tests as cheap as possible, then once you become profitable scale the testing with dozens or hundreds of small tweaks that build off of wins so that you don't really lose but you actually end up testing into everything possible in a short amount of time.  

---

@viol7 Thank you  

Answer 15

Understand that there are dramatically different tactics for different budget levels.  

Comments

@tyrrell Can you please describe it in a couple of words? Thank you!  

---

If you spend under $200/day, you need to keep things pretty simple. Generally speaking, it takes a bigger budget to support a full funnel program.  

---

@tyrrell  

Answer 16

Not all FB accounts are created equal

Comments

@gerald/activity" class="qa-user-link">gerald @gerald/activity" class="qa-user-link">gerald what differences do you used to see ? Thank you!  

---

I do lead gen and I find some accounts can get profitable faster than other ones

---

Interesting  

---

@gerald I wonder why that is

---

@gerald agree with you

---

@gerald do you get accounts shut down at a certain spend?  

Answer 17

Stop wasting money, if you cant be profitable with 100$ you probably wont with a million either

Answer 18

ROAS doesn't buy Christmas presents.  

Answer 19

That it’s not about gaming the FB platform or little tricks, it’s really about being good at marketing and understanding the fundamentals of marketing. Solving people’s needs and understanding how to appeal to their desires.  

Comments

@arms7206 this  really none of the media buying “tactics” really start paying off until you’re doing it at scale.  

---

@peng923 yeah, definitely. Those tactics of course have a place and can make a difference but people get so caught up in them and distracted by them they forget the more simple things that really build the foundation for good marketing. I so often see ads running that are so “blah” because they haven’t taken the time to create real customer profiles and really speak to them and so everything just gets lost in the noise.  

Answer 20

Start with warm audiences first

Comments

@campbellite Interesting, can you please explain a little bit how to can we START with warm audiences  Thank you!  

---

Super important. The warmer the better.  

---

@valentinavalentine start with these audiences (if they are relevant for the product/service being sold) 1) email list 2) website visitors 3) FB page likes 4) FB page engagement 5) ig page engagement 6) app users 7) FB friends Even if you just stay at $2 a day, there are the best people to target.  

Answer 21

“Get off Facebook”

Answer 22

Wait for the campaign to learn before adding budget

Answer 23

How do you remove audience overlaps across multiple campaigns if you are using similar audiences?  

Answer 24

Google or youtube. Stay away from groups. People there is awful. Few exceptions.  

Answer 25

Don’t listen to Facebook. Run your own tests.  

Answer 26

Take control of your ads. Decide în what you spent money

Answer 27

Make sure that your multiple pixels and any digital tracking are correctly set in place; meaning if you have a website, place the FB, Google AdWords, Google Remarketing, Snapchat (if it applies), LinkedIn Insight, Twitter, etc pixels in a Google Tag Manager. Verify that they all work and make sure you set up your UTMs to track the revenue or whatever KPIs you have of individual ad creatives.  

Answer 28

I said fuck marketing and moved on. I dont like studying how people think. it was really depressing me

Answer 29

Facebook TIPs: Mark Zuckerberg don't care how rich / poor you're . He will take all of it  

Comments

Don't except FB ads can create any profits to you . But it do profits to you, indirect way .  

Answer 30

Always test, There is no magic FB hacks

Answer 31

To unfollow as many people as possible

Answer 32

To not to use fb ads.  

Answer 33

Facebook is just a tool, without a solid brand or backend your ads won't do anything. If you want to run good Facebook ads make sure those things are in place first.  

Comments

@noel20862 facts

Answer 34

The $0, 34 refund for the Audience Network fuckups.  

Answer 35

Don't follow gurus