Question

Client wants to do Facebook Ads. The value of a conversion is worth over $3, 000. No audiences created. Has a small email list. Client is asking how much is it to do Facebook Ads. How do you determine a budget for client to spend? Is there some sort of basic general guideline or formula to determine this?  

Answer 1

What ROAS do they want?  

Comments

I think if they spend like $500 to get $3, 000. I think that would be fair guess on my part but I'm not really sure. Would or should I ask that same question to client? Would that be a good start?  

Answer 2

I do somewhere around 3-5x LTV test. I’d do $9000 - should be enough to give it a fair shake and figure out if it’s working or not. Depends how much risk your client can tolerate without getting scared. Some offers you can be down 30k+ before you crack it. Also depends on how many creatives + different funnels you’re testing and their costs.  

Answer 3

Take into account creative (content + copy) variables cost, management of ad spend and total ad spend they are looking to invest into the platforms.  

Answer 4

Size of audience determines your cost.  

Answer 5

FB Ads alone wont do the work here. You need whole funnel, process, follow ups in place in order to make it work.  

Comments

@barnet agree

Answer 6

Need a decent tof mof and bof strategy. Also need to make sure the landing page is worthy enough to generate a sale/lead.  

Answer 7

Test small, scale big. Do you have a blueprint set up?