Hello! I recently created a Facebook ad to get subscribers to our e-mail list (I am using Mailchimp).Hello! I recently created a Facebook ad to get subscribers to our e-mail list (I am using Mailchimp). I chose the objective traffic and I put a link to a hosted sign up form. I am also offering a discount code. I'm getting quite a few clicks but very few who actually subscribes. From what I can tell the sign up form works, any idea why people might not be subscribing? Should I choose a different objective for my Facebook ad perhaps? Maybe traffic is not the best objective for Facebook ads? What objective would you choose? Or maybe go with a different landing page - like for example our home page with a subscription pop up or maybe a link to the Facebook sign up form we have?
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