Question

Having a daily budget of $1000. Which is a better choice: . A) $1000 for 1 adset per day B) 2 x $500 for each 2 adsets (duplicates) per day C) 4 x $250 for each 4 assets (duplicates) per day *assuming that adset is a winning adset, which of the above is a better choice and why?  

Answer 1

200 @ $5

Answer 2

Duplicates? No split testing?  

Comments

@enneahedron I don’t know if split testing is ever “done, ” but yeah, duplicate and diversify

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Because you’ll have more things to compare. If the adset is good, what about the ad spots?  

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@enneahedron oh I’m following now. 1 adset is fine, but I wanna see 50+ ads

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Duplicated winning ad-set 3x-4x times in the a new CBO ^^

Answer 3

Break those out into TOF/MOF/BOF campaigns. Don’t just duplicate and run. $1K/Day is a good budget to work with. We are running a campaign with a similar budget right now and it’s working very well. Currently sitting at $517, 000 in revenue on $21, 000 in spend for the month

Comments

@thromboembolism cheers!  

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@gensmer744 are you talking about lead-gen or e-commerce?  

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@gensmer744 I take it you are a proponent of starting with landing page views optimization instead of conversions(purchase specifically) on a fresh pixel ? Low ticket item with landing page btw

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@gensmer744 added you  

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@gensmer744 just remember. Facebook is going to try to optimize for your conversion. So if your conversion objective is views, they are going to get you views. But they might get you a ton of views with minimal buying interest. That’s when you probably have to hope your retargeting slowly pulls them in. What you want is people that are looking to buy or have buying habits via Facebook. Are you using CBO?