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I see purchases on my ad account but it doesn't track shipping value, how to make the pixel track the product price including the shipping price?

+3 votes
by (210 points)
I see purchases on my ad account but it doesn't track shipping value, how to make the pixel track the product price including the shipping price?  
I see purchases on my ad account but it doesn't track shipping value, how to make the pixel track t

2 Answers

+5 votes
by (2.2k points)
 
Best answer
By changing variable which populates content value parameter in purchase event from price excluding shipping to price with shipping cost included.  
by (210 points)
@backstage any video or guide on how to do that?  
+1 vote
by (880 points)
Do you have a total cost presented? Can you use the auto event tool to target that number?  
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