+95 votes
by (490 points)
Coronavirus is now here in US as well and I believe it’s going to get bad for sure . What is your company planning on advertisement or marketing side ? Do you plan to reduce the budgets , how much reduction and when do you decide to stop the ads altogether ? Of course assuming that you are not selling anything related to this pandemic
Coronavirus is now here in US as well and I believe it’s going to get bad for sure .

51 Answers

+56 votes
by (680 points)
Literally all anyone can do is monitor and adjust accordingly
by (680 points)
@obeisance0 thats a given
+19 votes
by (570 points)
More people will shop online. Why reduce budgets? Surely logic dictates its a better time to raise budgets!  
by (490 points)
@animator2244 agree with you to an extent may be till the time this doesn’t get worse . once it gets worse , I feel people will focus on only survival items and not fashion related . If we sell something that is related to survival then for sure we are in business
by (650 points)
@torrefy59 Only focus on survival items? It’s not the zombie apocalypse, just a bad flu virus.  
by (570 points)
@torrefy59 plenty of other items demand will increase. A few categories include food supplies, cleaning/hygiene, entertainment, e-learning. There's thousands of products in these categories alone.  
+33 votes
by (560 points)
Omg it’s not going to be that bad ‍♂️
by (650 points)
@repellent39031 yeah it’s got like a 2% death rate. unless you have a compromised immune system or are elderly it’s literally nothing to worry about.  
by (620 points)
@alisa well 98% of them have gone home just fine.  
by (590 points)
@featured You're preaching to the choir. I'm so sick of all the panic that I'm just going to finally say it. Discipline. To all those freaking out, stop being a gluttonous, lazy, fatass. Stop giving a f*ck about your health ONLY when a virus emerges from somewhere across the globe and start giving f*cks now and everyday about how you live in, and what you put into, your body. Then, you'll have a lot more confidence in your own body's ability to defend and protect itself.  
by (450 points)
@repellent39031 want to buy a mask   
by (450 points)
Next on hippo
+64 votes
by (880 points)
We have been working with our clients on messaging that will help people want to work with them more if the virus becomes an issue. It’s better to stay in front of people and show you are thinking ahead and can help your customers.  
by (490 points)
@marmara like how ?  
by (880 points)
@torrefy59 we have thought through how would a pandemic affect their business and what is a good message to convey to customers to reassure them they are prepared and can work with them safely.  
+61 votes
by (660 points)
I won't be participating in their little made up recession.  
by (620 points)
@jequirity same, it’s kinda like burning the forest to promote new growth.  
+57 votes
by (780 points)
I was about to say, I’m about to be in the Hazmat business for the next 6 months  
+64 votes
by (880 points)
Increase budgets.  
+7 votes
by (2.9k points)
I hope people start freaking out and pulling their ads so costs go down
by (2.9k points)
@lynnet that has absolutely nothing to do with the stock market, the coronavirus, et al. Your argument is based on an Irrelevant Conclusion and False Cause under logical fallacies.  
by (300 points)
@numerology the amount of global debt has nothing to do with the Stock Market? Are you serious? The virus disrupted the chain of production which causes panic with all the debt out there. That is so obvious.  
by (2.9k points)
@lynnet start a new thread-----you're talking about things that are different than this thread, which is people freaking out over the coronavirus.  
by (300 points)
@numerology start a new thread. . What are you the thread monitor. Unreal. Have a great day!  
by (2.9k points)
You too Jim. Don't forget to wash your hands!  
+63 votes
by (580 points)
What does everyone think is going to happen.!? Stop perpetuating the hysteria! There have been over 20, 000 deaths from the flu in the last year . the hysteria created around this virus is just proof that social media marketing works.  
by (580 points)
@finella ok and where it originated from? Show me where the majority of deaths have occurred?  
by (580 points)
Feel free to back up your statement with FACTS
by (1.7k points)
The virus is very contagious and even though it has somewhat low death rate (although, I personally don't consider 2-3% is low) many people need ICU treatment. I repeat, many people. Meaning that they will all come to hospitals that already (and usually) operate at 80-90% capacity. Hospitals are not designed to accommodate this many people all at once. So, people will be sent back home. Where they won't get qualified help, obviously. Or worse, instead of staying at home, people will get back to work, because many can't afford sick leaves. While at work, they will spread virus even further. Making their colleagues come at hospitals which are already capped. So you get the idea, right? It's silly to compare corona with flu. And I won't be surprised to see the death rate jumng higher simply because more and more people won't be able to get treated in the hospitals and will only rely on their immune system to fight against the COVID-19. If you don't get qualified help it doesn't matter if you live in USA or India or elsewhere. This is the fight of an armless man vs coronavirus.  
by (380 points)
@cousin5036 Death rate in the countries I wrote above is 2-3% (or worse). Death rate has nothing to do with where the virus originated from.  
by (370 points)
@cousin5036 only an idiot compares this to a normal flu.  
+65 votes
by (2.5k points)
I mostly do marketing for local service businesses. We have adjusted targeting of ad audiences to include more locals, expats and tourists who are nearby the location right now, and less on tourists who might visit in the future. Also, we have reduced ad budgets for the worst affected businesses (basically sacrificing medium/long term brand building for the next couple of months at least).  
by (2.5k points)
@obeisance0 Every tourist destination has loads of Facebook groups. You can post in there with pixeled links to content (can be 3rd party content if you put a frame around it) and call out people planning to visit soon. For example, "if you are planning to visit Zuckerberg island in April, you should read this article about the April fool's festival". Then retarget the audiences built from there.  
by (400 points)
@post20488 do you have a ready to use tool for framing the content? Your idea sounds great. Thanks for sharing!  
by (2.5k points)
@tavia rocketlink. io
by (400 points)
Tanks Oliver! This looks really interesting!  
+53 votes
by (1.3k points)
You people watch too much TV.  
+53 votes
by (1k points)
Ever election year has a virus apparently. It was the AH1N1, then the Avian flu, then the Ebola, then the Zika, now Coronavirus
by (840 points)
@pectoralis those were all contained thank goodness. This one isn’t (currently).  
by (2k points)
You read that on a conspiracy site. SARS happened after 9/11 around 2002/2003 not an election year. Swine flu happened at around 2009, again not an election year. Ebola happened during 2014, which was a midterm election but NOT presidential. Stop with the conspiracy theories, some will overlap and some won't.  
by (1k points)
@beowulf2 You see a trend tho, I know it's not exact, but two years from now there will be ABC virus, and 4-5 years from now XYZ virus
by (2k points)
@pectoralis you can see any conspiracy you want if you cherry pick the data. Your name is @pectoralis, are you part of the Iluminati?  
+41 votes
by (1.9k points)
If you're in a market that might be directly affected bye Hysteria over coronavirus, you will need to make adjustments. Travel industry, Live Events would be most impacted. Perhaps restaurant business. If your company is agile and flexible there will be pivot opportunities in any crisis which will make a lot of money. Everything else in my opinion will be largely unaffected.  
+23 votes
by (760 points)
Now that its in the USA, all of the sudden its important, until then it was a 'joke' nothing to worry about. funny how that works
by (490 points)
@hesson it was always worrisome for most of us . we can relate to families in China and how they are helpless to save their loved ones . but nothing can be done from our side . Lot of people asked about factories and workers not working and now when in US , it’s the end consumer . So the thread is basically purely business related .  
+71 votes
by (660 points)
Trump says it’s a hoax, you can tell who supports him in this thread  
by (840 points)
@azide8162 comedy gold  
+15 votes
by (620 points)
So the US media can now jump on the coronavirus panic train. Essentially, if you wash your hands and practice good hygiene you'll be fine. So far on 83, 000 people have come down with it globally, so your odds are pretty good for it never affecting you.  
by (500 points)
@featured most of those are in other countries
by (1.1k points)
@featured You are way off mark Wade. The virus is very virulent unfortunately. HOWEVER this is also good news . You see, the estimated case fatality rate is about 2% but that is only regarding the 83ish thousand KNOWN cases. The thing is that the real cases are many times more. Most people who caught the virus simply didn't even know they did. This is because they were asymptomatic or had mild flu-like symptoms so they didn't even bother. Now imagine how many people they infected themselves  To end this essay, this means that the virus is NOT that dangerous, unless you have a bad heart, have AIDS, a suppressed immune system or smoke a pack/day.  
+75 votes
by (1.6k points)
It’s been here. some ppl have already been cured
+59 votes
by (620 points)
Some of these comments gave me flu like symptoms.  
+36 votes
by (640 points)
I do taxes and I am offering virtual FaceTime interviews.  
+48 votes
by (620 points)
If the supply line isn't affected, e-commerce sales shouldn't be affected, maybe even increase!  
+36 votes
by (600 points)
Stop fee mongering
+54 votes
by (640 points)
Stop THE MADNESS
+16 votes
by (2.4k points)
In every stock market crash thousands become millionaires
by (420 points)
@noh797 im waiting for this  
+45 votes
by (1.3k points)
People are stupid. Makes some money out of this realization.  
by (2.7k points)
@huoh6790 hahah this is so true  
+10 votes
by (680 points)
It's no more dangerous than the seasonal flu. If you are one of those that are at highest risk with any kind of flu, then you are at a higher risk. The rest of are at risk of getting sick and having our lives disrupted because the masses are ignorant about how to avoid getting sick or spreading to others. Those that aren't ignorant are just lazy and don't care. Think about how often restaurants are closed for mishandling food, how many recalls for food related illness from people not washing their hands, etc. This is why it's a problem.  
by (370 points)
@lisle Knight researchers found a death rate from COVID-19 to be around 2. 3% in mainland China. That's much higher than the death rate linked to flu, which is typically around 0. 1% in the U. S., according to The New York Times. It’s much more dangerous.  
by (680 points)
Folks, I've seen the news, the articles, etc. as well as the doctors explaining it which is more important than the hyped up news, but in any case, people are getting sick and then getting well. If you are young, old, sick, or have a weak immune system, you are definitely more likely to die from this and any other flu. Unless you have to go to places with the highest risks, stay home or away from those places. Wash your hands, don't touch your face, etc. If you are sick, be considerate and stay home! Not really any different behavior than how you should act all of the time.  
by (370 points)
@lisle Knight you do realize one of the main issues is a lack of herd immunity as well as its asystematic right?. It’s nothing like the regular flu. Why do people keep comparing these 2 when they’re not even the same thing? ‍♂️‍♂️‍♂️
by (680 points)
@jaunitajaunt71, this flu is infectious for a longer period and lives on solid surfaces longer but transmission is the same. It enters through mucous membranes from the aerosol during sneezing, coughing, etc, or from you touching a contaminated surface and then spreading it to yourself and others. People are contagious longer without symptoms both before a person is sick and for some time after. the OCD among us will be less likely to infect themselves and others than the careless or ignorant folks. As far as herd immunity, this virus like many others has no vaccine yet. Sure the virus is more virulent than many others but it shares many of the same risks and characteristics. The risk of pneumonia is high and the risk of dying from that is probably the greatest risk, especially for those that are most vulnerable.  
by (380 points)
@lisle Knight those that don't feel sick at about 50%, are at much younger age, below 30. Everybody else that feels sick. In Italy we have 6% death rate, the once that feel sick. And 20% be in intense care as your conditions will be severe. That's the freaking facts. Do you think world wide governments would prepare at the level if things would be easy as make it? China, that has government that really doesn't give a fuck about people, rights, have shut down 6 cities to avoid disaster. Talked to people in Japan, things aren't as nice as media makes it sound. People aren't ignorant, just your point of view seems legit only to you, but not others, doesn't mean you are right. Nor I am. Stay safe and thoughtful
by (680 points)
@amongst, be vigilant, not suggesting otherwise but people don't need to panic, just practice good hygiene and avoid enclosed spaces with large crowds unless you have to go. People in crowded cities or those using mass transit, traveling, attending events, etc are at highest risk of exposure and then it will spread from there. Sure, 6% of cases ending in death is bad but 94% will be ok. Best defense is avoidance.  
+10 votes
by (1.1k points)
I run ads for my two ecom stores. I stopped all ads before CNY and never restarted because my suppliers never returned after the holiday. They could only work remotely and not in the factory. Still waiting for products from January to ship. It is effecting the supply chain for many industries that rely on china from Automakers to industrial equipment. Most large businesses haven't thought far enough ahead to connect the dots, but once they do, advertising budgets will be slashed.  
+42 votes
by (2.6k points)
I don't think it will get much worse. The survival rate so far is 98%. If you factor in healthy young adults then that number is 99%. You don't have to push the panic button yet.  
by (840 points)
@sandra McCarthy Suggest you ask the BBC (where it came from)
by (1.5k points)
@obeisance0 nah I’ll ask you because you posted it
by (750 points)
@obeisance0 FEAAARRRRRRRRRRR
by (1k points)
@sandra McCarthy Exactly, Zika, Ebola, avian, swine, and many others
by (380 points)
Your numbers aren't right. At least 10% of all the infected in Italy are in severe conditions and in intensive care. Check your facts, not some communist bulshit numbers. Once you know that, post a comment of death ration above 25 or 30.  
+55 votes
by (1.3k points)
It won’t be nearly as bad as you and other “freaking-out” people think. I live in Vietnam and we’re right next to china and there are worse cases in freaking iran. RELAX! Have a Corona and STOP with your fear-mongering!  
+19 votes
by (590 points)
More people hiding indoors = more people on Facebook.  
+16 votes
by (1.5k points)
Stop all your ads now, less competition for me!  
+43 votes
by (640 points)
Anyone that doesn’t think it’s a “thing” is a f’ing idiot.  
by (2k points)
@chairmanship lol thats still bad though.  
by (640 points)
@chairmanship surely you aren’t that dense. Noticed another flu season that shut down factories in China and had soccer teams playing to empty stadiums in Italy? Not so much.  
by (640 points)
@napoleonnapoleonic at least you recognize the gold standard.  
by (840 points)
@chairmanship man you are talking some rot. “It hasn’t killed anyone who wasn’t elderly or had a weakened immune system”. What about the doctor who was whistleblower in China? Healthy, in his 30s, dead. Rate of death is 10x to 20x that of flu. It just hasn’t spread as far - yet. Oh and it’s not a strain of flu.  
by (1k points)
@barde just saying.  Election Year Viruses  ✅ 2004 - SARS ✅ 2008 - Avian Flu ✅ 2010- Swine Flu ✅ 2012 - MERS ✅ 2014 - Ebola ✅ 2016 - Zika ✅ 2018 - Ebola (again) ✅ 2020 - Corona
+21 votes
by (1.2k points)
This is like the swine flu I think I even got it when it was around or Ebola shit I can’t remember but I know I caught one of the two and didn’t die. To prep for this I’m getting every cent I can get but that’s no different from a normal day.  
by (840 points)
@glazing I think you’d remember Ebola. ‍♂️
by (1.2k points)
@obeisance0 oh yeah swine flu. Whatever either way not a big deal. My plan will still be the same. Get the $$$  
by (410 points)
Swine flu mortality rate was 0. 02 percent. Roughly the same as a normal flu. Coronavirus is 50 times more deadly. So even if you come out fine, if it gets really bad, you will definitely know people who die from this virus.  
+60 votes
by (1.1k points)
I'm genuinely curious. Does anyone know of anyone who was infected by any of these things? A1h1? Sars? Zika? Etc? Or know of anyone that knows anyone that knows anyone that heard of anyone? I live in south Florida and I dont know of anyone who knows anyone of anyone who got Zika.  
by (420 points)
My father got H1N1 and was pretty freaking sick in the hospital, but I don't know anyone who was affected by the others.  
+39 votes
by (650 points)
Quite the opposite. it will not get bad. Media is overplaying it, in reality it's not that big of a deal in the United States.  
+64 votes
by (640 points)
Buy my product or die bitches
by (2.7k points)
@natividad exactly
+65 votes
by (960 points)
Literally more people are dying from regular flu than corona virus . don't be scared pussies. This isn't even real.  
by (520 points)
@precautious1 634k people per year die from regular influenza. The media sucks and is guilty of all this hype. Truly hate them.  
by (190 points)
That’s because millions get infected with regular flu every year Nick. This new Coronavirus is at least 10x worse possibly a lot more than that. Don’t try to be a smarty pants and actually listen to the experts.  
by (180 points)
@precautious1 get your head out of the sand! If you think it's not real tell that to the victims families! On a percentage basis it's 10x more deadly than the flu, do the research
+22 votes
by (1k points)
Why would anyone turn off their ads because there is a virus going around?  
by (240 points)
You must have courses to sell
by (1k points)
@bobsled3 what does a course to sell have to do with not turning off your ads because of a virus that isn't even as dangerous as driving your car?  
by (240 points)
@senghor His stupid comment does not even warrant an answer
by (840 points)
@senghor because we are selling live events? 20, 000 of those cancelled in China.  
+13 votes
by (1k points)
Election Year Viruses  ✅ 2004 - SARS ✅ 2008 - Avian Flu ✅ 2010- Swine Flu ✅ 2012 - MERS ✅ 2014 - Ebola ✅ 2016 - Zika ✅ 2018 - Ebola (again) ✅ 2020 - Corona
by (1k points)
@theatrics the original post did that. If you don't like the conversation don't participate. Stop.  
by (1.2k points)
@senghor I’ll report the post as irrelevant to the discussion of Facebook ads.  
by (1k points)
@theatrics then you get the "I told on someone" sticker.  Send me your address I'll make one custom for you and mail it out tomorrow morning.  
by (1.2k points)
@senghor keep it focused on Facebook ads. Not your Q conspiracies. We have more than enough of that crap spilling over everywhere. Don’t need that here
by (1k points)
@theatrics did you tell on the OP yet? I'm making your sticker right now.  
+39 votes
by (520 points)
Why reduce? People @finella/activity" class="qa-user-link">finella be staying home from work bored. The porn companies @finella/activity" class="qa-user-link">finella make a killing  
by (1.2k points)
@voss96 porn makes money?  
by (520 points)
@theatrics way more than it ever did.  
by (1.2k points)
@voss96 amazing lol
by (520 points)
@theatrics yeah its a pure volume numbers game now.  
by (1.2k points)
@voss96 probably run by Russian mob lol
by (520 points)
@theatrics close. French canadian. lol
by (1.2k points)
@voss96 ah ok. Those guys are ok. Lol
+38 votes
by (510 points)
FB ads is dead, sky is falling stop all your ads lol
+7 votes
by (1.4k points)
This is satire, right?  
+6 votes
by (2.7k points)
Relax! Is just a flu. Wash your hands more often.  
by (840 points)
@eyde15 it’s not a flu.  
by (2.7k points)
@obeisance0 is just a flu. In Romania we have a stronger version of coronavirus. Is treatable but still kills vulnerabil people
by (840 points)
@eyde15 it is not a flu. Completely different family of disease.  
by (250 points)
@eyde15 Flu mortality rate is 0. 1%. COVID-19 fatality rate is 2%. It’s not just a flu, stop kidding yourself ASAP.  
+49 votes
by (420 points)
It's an illness that we have no cure or vaccine for and Dr's say it will be a year, with the infection and survival rates as they are it would be about 2% of the population, which is over 16 million people if not stopped early enough. That is not an insignificant risk, and should be planned for. I think it is shortsighted to not prepare an option, or ideas on how to shift. Even if it does not, it is already disrupting markets, and customers have real concerns, especially depending on what you market. If you're in the sanitation/face mask market you should shift to doing more, in the travel to China department, probably should decrease. Or anywhere on the spectrum between. It is a wave rolling across every industry in different ways, some it's going to crush, like the cruise industry. And that is all about the perception of it, supply/transportation costs are changing, and at a market level customers will be changing some habits and behaviors.  
+74 votes
by (450 points)
The real virus is people on social media. It used to be that fear was only spread among those who watched the news. Now it's spread among EVERYONE because everyone is on social media
+71 votes
by (3.7k points)
The coronavirus niche is full of problem solving products. Use them to your advantage. Send me a pm and I'll give you more info
+62 votes
by (430 points)
The good news here is that I don't see anyone suggesting that they are pulling back on spending because of either a lack of consumer confidence triggered by a reaction to the stock market reaction last week or by an inability to get product to deliver to customers because of factory closures in China.  
+45 votes
by (1.2k points)
Doesn’t seem to have affected animals? Only hear about human infection rates. Is that common?  
+51 votes
by (450 points)
Go help empty cosco and load up on goods, we are in for post-apocalyptic times ahead.  
by (1.2k points)
@bash59330 that was actually happening in Toronto over weekend. And worse they were handing out tissues to wipe carts. Lol. I didn’t go to Costco yet.  
+9 votes
by (400 points)
Pneumonia affects over 1 million people a year in the US with over 50k deaths or more than 5%, that's just in the US. Germany has over 250k severe cases a year with 29k deaths or over 12%. Then you have the rest of the 7. 1 billion people living in other countries to add to the numbers, which i am not even accounting for. Nobody is hiding, wearing masks or gives 2 fucks about it. Then a virus infects 80k people, with a 3% death rate in the whole world and it is panic time. No wonder most people can't make money on ecom, with math skills like that it is impossible.  
by (840 points)
@milan353 @culinary pneumonia isn’t contagious.  
by (400 points)
@obeisance0 there are a few types of pneumonia, some of which are contagious. viral and bacterial pneumonia are contagious, fungal pneumonia is not. And yes, viral and bacterial are the majority. The virus and bacteria that cause it are contagious but they will not cause it on everyone. Same is true for corona virus, contagious but won't develop into the disease on everyone.  
+41 votes
by (370 points)
Lysol kills human-corona
+62 votes
by (970 points)
Dumping all ad budget into selling air filtration masks and glasses  
by (520 points)
The scalpers are already alive and well on amazon. selling 4oz bottles of hand sanitizer for 65. 00 a bottle. they should be executed.  
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