Question

I work for a vehicle repair chain of garages in the UK - you may well know a vehicle in the UK has to have a safety check known as an MOT once a year which is charged typically anywhere between £25-55 depending on the garage. I've started my first real sales funnel through Facebook Ads by offering a free MOT test for the life of your car at one particular depot for one lucky customer by uploading our mailing list and creating a lookalike audience and landing page which they submit their vehicle details, email and phone number. It's working really well and I'm gathering very good data - The question I have is what strategies would you use to convert these lukewarm leads into conversions? Bearing in mind, the dates of MOT expiry is different for each vehicle.  

Answer 1

I would set up some marketing automation sequences using something like ActiveCampaign to automate the follow ups and nurture the leads

Comments

Automated voicemail drops too

Answer 2

Either way can you tell me where I can get an MOT for £25 lol

Comments

As low as £20 in Nottingham!