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BEST PRACTICES TRACKING QUESTION: When working with a funnel with a bunch of OTO (One Time Offers), do you put the Purchase standard event on each purchase?

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BEST PRACTICES TRACKING QUESTION: When working with a funnel with a bunch of OTO (One Time Offers), do you put the Purchase standard event on each purchase? Or only on the INITIAL purchase and just use custom conversions for the rest of the OTO's?  
BEST PRACTICES TRACKING QUESTION: When working with a funnel with a bunch of OTO (One Time Offers),

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Custom Conversions vs "trackCustom" events, vs standard events.
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