Question

Lets say you have two websites for same business/ecommerce store. The main site (url 1) and a landing page (url 2). Would you use the same facebook pixel for both or two different pixels?  

Answer 1

Same pixel.  

Answer 2

Yes! But try to create custom conversions and work from there with re-targeting etc.  

Comments

Didn't understand your answer. Yes to using the same FB pixel for both sites?  

Answer 3

If it’s a big business (6 figures per month), always use back-up pixel.  

Answer 4

Could do it either way, but I’d probably go same pixel with different custom Events activated by each separate page for tracking.  

Answer 5

Yes, same pixel, but create custom conversion events for each site from product view to purchase.  

Answer 6

Thanks all!  

Answer 7

Same pixel. I would create customer conversions on the landing page. Make sure you add in values for the custom conversions.