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Hello. I have a question regarding the UTM links.

+2 votes
by (170 points)
Hello.  I have a question regarding the UTM links.Hello. I have a question regarding the UTM links. Let's say someone is going to my website through an ad on Facebook, watch products, add them to cart but then leaves the site. He memorizes the website and the next day he goes on Google and search the brand name on it. The first link is a promoted one and he enters it through Google Ads and buys a product. Will that order be attributed to Google Ads or Facebook Ads. How can I find out? Facebook ads, G Analytics and Google Ads reports are different.  
Hello. I have a question regarding the UTM links.

2 Answers

+1 vote
by (1.8k points)
 
Best answer
Both will claim credit. I adjust my ads manager dashboard to show 1 day click conversions as well as the 28 day click, 1 day view results.  
0 votes
by (1.5k points)
What you're asking about is a conversion attribution. You essentially have to know how each platform attributes a conversion. FB Ads is different from Google Analytics and Google Ads.  
The Facebook Ads Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about running Facebook and Instagram advertising and marketing campaigns.

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