TOF: Content-based PPE Campaign of their best tattoos, do's and don'ts, what to look for in a tattoo artist, on both Facebook and Instagram. (No link to a website, just introduce your business to the cold market. Use videos mostly, even when introducing the pictures of best tattoos. Introduce the owner and their employees. Show you are an authority in the space. ) MOF: retarget the people who have watched 50% or more of the videos you did in the TOF campaign with a lead capture ad with testimonials, more examples of work, and how the process works at their shop. CTA - Register for an Appointment today BOF - Be direct: "Get your tattoo today! " something simple like that. Maybe offer a 10% discount on their first tattoo with them. I would target people ages 21-35, within 15-20 miles of the shop, who work in the music industry, community college, bartenders, construction, police workers, military etc
☰