+4 votes
by (220 points)
Any ideas what's the best way to advertise / target / get new customers / for a accounting company ?  
Any ideas what's the best way to advertise / target / get new customers / for a accounting company ?

2 Answers

+6 votes
by (8k points)
 
Best answer
Dynamic creative 10 images with the accountants logo over a google map of their location. Use Adobe Spark to come up with 10 different versions of the image Look at their product offerings. Tax planning Payroll Tax filing Etc Put the service as the headline, you can use up to ten different headlines. “Local accountant specializing in blah blah blah right here in X city” as the text Put all of the interests for all of the services for the service location they do Let it rip and if it cost $1-$2 per link click and it takes you 25 to 50 link clicks to get a client, the $25-$100 per client acquisition cost for a customer like an accountant is well worth the marketing spend. Accounting is boring, don’t try to add something to add sizzle, just get in front of the people that need the various services throughout the year and the accountant will do fine. Good luck  
by (220 points)
@ader748 Thanksgart thanks a lot ! Sounds like a decent plan ♥️
by (220 points)
@ader748 Thanksgart thanks for sharing this !  
by (8k points)
@tracy good luck!  
+6 votes
by (1.5k points)
@tracy the best way is get a video for your services run different campaign Know your buyer personal / sales funnel and you will be good with leads if you have a handsome adspend
by (8k points)
I have a client that spends less than $200/month in ad spend for his accounting firms three locations in a population of 80k and he’s getting more than his share of business from the ads. Based off of what I’ve seen first hand, I don’t believe you need a “handsome ad spend “ to be successful
by (1.5k points)
@ader748 Thanksgart all of your client getting Good Roas with 200$ ad spend ? I am sure no Every business every product is different so don’t make decisions based on one client 200$ I have case studies where we spent 48$ and Roas 1300$ in profit Hope you get my point
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