Is there any advice on what the best path I should take to Launch an ad campaign to get members to an exclusive Restaurant club. I'm in the process of updating our site. Our model is simple, right now it is free to join and after they join, they can pick from a couple of paid membership levels that give them rewards at local restaurants. What steps would should I take to market this type of model. Should we just capture members email address and solicit them from there or is there other ways that are more effective? Also what is the best mass email company to use? There are many?
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