Question

I need help with facebook ads for events, 50 people sign up but only 10 showed up. any tips?  

Answer 1

Did you have the emails reminders

Comments

@catching yep

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@biblical thank you Steven!  

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@biblical have you use automateio or integromat instead of zapier? Also do you set up a new contact list for clicksend to send the reminders when creating new events?  

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@catching I havent. Zapier is pretty much the standard for all things marketing automation. Stick with that.  

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@biblical when running ads for events to you have it set up to register on the website or directly to favebook events?  

Answer 2

It's pretty standard to get a large drop off, especially for events you have to pay for on arrival. If you let people book + pay beforehand, then send lots of reminders, drop off rate is less significant.  

Comments

I see, i will test it with a $10 or $20 cost price tag. This is my first time running ads for events. I was very exited that 50 sign up for then 10 showed up. :(

Answer 3

@catching can I send youa PM, I'm working on events and could use a second perspective

Answer 4

I only show about 15 tickets open at a time----if people see a ton of tickets, then they think the event is a dud. Second, I give away cool prizes at the event----so people want to come to it. Third---don't tease the "how"----tease the problem and the end result that so many of your clients have gotten (social proof/testimonials) so everyone is freaking out wanting to know the how I also have 2-3x as many tickets available as seats

Answer 5

Did you set up reminders?  

Comments

@ezar66 no!  

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@catching maybe that's why they forgot to go. Also, you need to offer something for free to get them excited.  

Answer 6

Have you never planned a party before? did everyone that said they're coming. show up. 10 out of 50. is 20%. that's a really good result.  

Answer 7

This is NOT an ads problem

Comments

@oilla1 your right.  

Answer 8

You might benefit from putting in place a better thank you page to increase the perceived value of your event. An indoctrination email sequence might also be a good addition. +perceived value × FOMO X Familiarity = Show ups :)

Comments

@cheney the thing is that the type of people that i'm targeting do not use or barely check their emails. I could create a chatbot sequence to indoctrination + sms reminders. this is my first time using sms reminders.  

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@cheney could you give me an example of the sequence that you use on emails?  

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@catching here is a template for one of our indoctrination sequence. In short, this email is ALL about engagement…. Subject: Welcome to [COMPANY NAME]! Here’s where to start… Subj (alt): You’re in! Now, let’s get started… Subj (alt): Subscription confirmed. Welcome! Body: Hi [NAME], My name is [ENTER YOUR NAME HERE] and I'm the [ENTER YOUR TITLE HERE] of [ENTER COMPANY NAME OR WEBSITE URL HERE]. I just wanted to take a second to say hi and welcome to the family! Becoming a subscriber is the best first step you can take in your journey and to introduce you to some exciting tools and articles to help you to promote your business. So, now that you’re in our circle and are officially on your way to becoming more effective in your marketing by reducing cost, stop wasting time and have always have more leads, we want to provide you with as many resources as possible. (More on that in just a bit…) Here’s what you can expect from us each week:  [DESCRIBE WHAT THEY’LL GET…]  [ALONG WITH EXPECTED FREQUENCY…]  Premium resources from recommended vendors/experts from time to time (but only once we’ve vetted them)  say something like this if you plan to send ads or affiliate offers Sound fair? Good. :) Now, here’s what you need to do NOW to get started: Step 1: It’s important you know exactly what you’re getting yourself into. Here’s a video/post/article that explains what we’re about and why we do what we do:  Step 2: Let’s get social! Take a moment to visit our social pages and give us a quick follow. These channels are constantly being updated with new content, important announcements, and some pretty cool behind the scenes coverage of the Progeektech team in action. Join the conversation so you don’t miss a thing! Follow the Official Progeektech pages here: Facebook: https://www. facebook. com/progeektech/ behance: https://www. behance. net/yadergil LinkedIn: https://www. linkedin. com/company/progeektech/ LinkedIn: https://www. linkedin. com/in/yader-gil/ YouTube: https://www. youtube. com Step 3: Make sure you’re getting our emails in your primary inbox by whitelisting us! Over the next few days, you’ll be receiving a few “gifts” from me, I want to put my best foot forward and share our most valuable content with you, so please take a second to make sure my mails are getting delivered to the right inbox! That’s all for now. You’ll be hearing from me again very soon… :) Talk to you Soon Kind Regards, Jader Gil Local Marketing Expert & Designer www. Progeektech. com P. S. The next few days are gonna feel like Christmas, because as an added bonus for subscribing, I’m going to be sending you my “best of the best” [blog posts/articles/case studies/videos/tools/swipe file/etc. ] Tomorrow the first “best of the best” will hit your inbox, so stay tuned… . it’s gonna be good. :)
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You can also increase results by adding a video in your Thank You Page after they sign in your event. The video's objective is to increase personal connection and perceived value. The email sequence (road-map) is to reaffirm commitment to solve the underlying problem, why you are the best solution, create expectation, answer FAQ, etc. No selling at this stage.  

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TY Page Video  
https://vimeo.com/385158635

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@cheney wow! this is awesome!