Question

Hey guys, how do you target homeowners (house owners) and exclude people that rent or live in condos/apartments?  

Answer 1

By using “dog whistle” copy. Use copy in your ad that calls out to homeowners and speaks to their pain points.  

Comments

Already doing that

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@delighted94 is there a promo code for $45?  

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Also exclude: renting, renters insurance, apartment

Answer 2

In the UK I exclude interests such as renting plus others that wouldn't resonate in the US because we have different words and different housing policies, But I'm sure you can trawl through and find suitable other exclusions.