Question

#EditingTheAd There’s some social proof on the ad (comments, reactions). I want to change the copy slightly. If I update the copy straight in the ad will I lose the social proof? I guess yes because the ad will go through the review process again. If someone has experience with it pls share.  

Answer 1

You can duplicate a campaign and tick keep social proof.  

Comments

@toxicology527 I think campaign duplication will cause new ad creation which means no social proof.  

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@mccullers sorry but you are wrong

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@toxicology527 you can't tick that box if you change the text - there's going to be a notification that the ad won't keep the engagement.  

Answer 2

If you change it, you lose the engagement.  

Comments

@gelderland tnx

Answer 3

Yes you will lose the engagement, even if you changed only one word Facebook will concider it as a new ad.  

Comments

@attar226 thanks.