Question

Hi all!  I just finished taking a few courses on FB ads and have been learning a bunch of different strategies.Hi all! I just finished taking a few courses on FB ads and have been learning a bunch of different strategies. I want to start doing ads to promote my wife’s online course. It’s a little overwhelming to a newb like me so I wanted to turn to the experts! What do y’all recommend as far as building funnels from cold to warm? She has a website on Kajabi that the course would be ran through as well as where the checkout process happens. Do you start with engagement, work to conversions, and then retargeting? I have added the pixel to her site about a month ago and set up email marketing through Kajabi. Any help/guidance would be greatly appreciated!  

Answer 1

They are two types of ads: Prospecting ads and Retargeting ads the prospecting ads are for engagement and they work by turning cold traffic into warm traffic Warm traffic converts The people who didn't buy would then be hot, and they just need a little push to get them to make the purchase Hope this helps

Comments

@oballa this does! Thank you!