+3 votes
by (170 points)
Hey, for those of you that have use a retargeting funnel - how long do you leave between your first cold traffic ad and your retarget campaign? As in, how soon after your awareness ad do you want consumers to see your retargeting ad? Just curious to see what others do  
Hey, for those of you that have use a retargeting funnel - how long do you leave between your first

1 Answer

+2 votes
by (10.8k points)
ASAP - why wait?  
by (170 points)
@appel very fair point haha, just didn’t know if people purposely allow time for a client to get familiar with the brand or whatever - regardless, thanks for the tip!  
by (1.5k points)
@appel how do you handle small audience sizes? Something like 200 views after the first day cause of the narrow niche and regional targeting?  
by (10.8k points)
@fenn don’t spend loads of money and you’ll be fine
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