Question

For the marketers that duplicate a good performing ad set into a different "high-scale" campaign, are you worried about losing the pixel learning AI accumulated in the low-scale ad set campaign, as well as different ad delivery behavior due to the higher budget? A low daily budgeted ad may work at $25/day, but the learning of the AI resets when you increase budget by +/-15% from what i've read. Isn't that pretty much starting from scratch and a crapshoot of that strategy working?  

Answer 1

No because the pixel doesn't learn the ad account does. Also you can increase 20% at a time, back to back even without resetting the learning.  

Comments

Not sure where you got this idea. Learning occurs at ad set level. A duplicated ad set starts from scratch.  

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@finley298 This is the impression I was under as well, so the idea that scaling up into a high-scale campaign and expecting good results doesn't add up in my head