+2 votes
by (940 points)
Hi Guys quick question whats a good frequency cap for reach retargeting ads? Mine is at 2 impressions every 1 day. Should it be more?  
Hi Guys quick question whats a good frequency cap for reach retargeting ads?

1 Answer

0 votes
by (6.3k points)
What is your frequency currently at and what is your ROAS? This is a wide open ended question. I would see how your ROAS is and let that guide you. Cap your frequency based on your results.  
by (940 points)
I just started my retargeting ad so no ROAS yet. Ok so 2 impressions every 1 day is ok?  
by (6.3k points)
@wail18056 yes
by (940 points)
@whiles Ok thanks
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