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Hi Guys quick question whats a good frequency cap...
Hi Guys quick question whats a good frequency cap for reach retargeting ads?
+2
votes
asked
May 10, 2020
by
wail18056
(
940
points)
Hi Guys quick question whats a good frequency cap for reach retargeting ads? Mine is at 2 impressions every 1 day. Should it be more?
reach
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1
Answer
0
votes
answered
May 10, 2020
by
whiles
(
6.3k
points)
What is your frequency currently at and what is your ROAS? This is a wide open ended question. I would see how your ROAS is and let that guide you. Cap your frequency based on your results.
commented
May 10, 2020
by
wail18056
(
940
points)
I just started my retargeting ad so no ROAS yet. Ok so 2 impressions every 1 day is ok?
commented
May 11, 2020
by
whiles
(
6.3k
points)
@
wail18056
yes
commented
May 11, 2020
by
wail18056
(
940
points)
@
whiles
Ok thanks
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