Question

Is it true that adding posts on your fb page will help lower your cpms?  

Answer 1

Organic posts play no part in the paid auction, so it’s completely untrue. Seen a few “gurus” say this, just another nonsense thing they will say it make it look like they know something you don’t. However as @eurhythmy said, posting organically will help people become familiar with your brand and help with other metrics like CTR, engagement etc that would theoretically help lower your CPM

Comments

@appel ok yah i heard depesh mandalia say it not just a lil guru so was wondering

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@appel this what depesh just commented on my post? So in a round about way could be right?  

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@thromboembolism Hes still a “guru” man! I don’t agree with some of the stuff he says / does. However he said engagement which is most likely correct. Engagement is a metric that is factored into your ad delivery. If you’ve got 1000’s of people who like your posts organically then like your ads, that will affect your CPM rates. But By having lots of engagement on your organic posts doesn’t mean it will transfer to your ads though, you still have to produce good and relevant ads!  

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@appel yes i agree i wasnt thinking page post just sittin there and no engagement lol Yah thats true so i would probably be better off running ppe ad campaign with my purchase ad and just copy post id for all so all my our ads get the engagement thats coming from my ppe ad?  

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@thromboembolism I don’t think it works for if you use PPE ads, as he said, has to be true engagement. However I could be wrong

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@appel okay i know some people have done this run ppe ad along side pur con ads using same post id to show that much more engagement on pur ads that are running to increase engagement and in turn lower cpm higher quality traffic and get rewarded by fb i know lots people used to do that and some still do

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@thromboembolism Yeah maybe it does. It will definitely help with authority / post proof which will make more people likely to click

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@thromboembolism @absently4 has recommended running engagement for account quality purposes and on accounts in a few talks he's done.  

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@eurhythmy For social proof reasons definitely helps

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@appel okay ill try that i just cant seem to find the post id i looked it up and fb says goto page posts ads posts i did but none are showing up

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@appel it does indeed. @absently4 was saying something about a positive reaction ratio. I'll find the talk.  

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@appel I've literally never heard of Dipesh Mandalia

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at 28m 22s
https://youtu.be/-ECiiazbRFs

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Of course they do. Your overall quality score plays a big part in the auction system. FB doesn't ask for posts on a regular basis to just bother business owners. They prefer legitimate businesses and those have something in common: They have a Page that has an engaging audience, posts regularly and interacts with their audience in a timely manner. Having a Page that does the above will help (it's just a part of the auction but it definitely is a part) besides other factors in the auction system. Everyone should test it and analyse the results. That "strategy" has nothing to do with Gurus (I'm not a fan of any of the mentioned).  

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@misguided52 I'm not sure this is right. If it does, then people would just spend $100 on a PPE ad campaign on each organic post to make it look like they've got an engaged audience, which is extremely open to de-fraud it. Overall quality does play a part in the auction for sure, but I'm not sure posting organically helps that. I do agree though that Facebook does want businesses to post organically to look like legimate businesses, but they also want you to spend money with them more than anything, so spend has more of an affect on ad delivery.  

Answer 2

Never heard that exact correlation, but if you post a lot and look alive, it helps many things, not just your CPM's.  

Comments

@eurhythmy okay sweet and i heard depesh mention it in a video before im pretty sure just wondering if anyone else heard it or not?  

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I wouldn't surprise me if it helped performance in some way, but i doubt that it would be costs (CPM) that are directly associated with FB's ads bidding system. There could very well be a correlation to ad performance to a page and account that HAS HISTORY. Things are always generally more expensive for new ad accounts and pages that have no data for facebook to optimise to. Page posts could very well help facebook learn about the type of customers to optimise the ads to.  

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Yah thats what i was thinking cause i had my old bm was running good in early april then fb algo went crazy disabled then i had to verify my bm so did that then was running making sales and then wake up to advertising access restricted so appealsed and still in appeal with no word back from them so i moved to a new bm on family fb and ran ads same audiences that was winning and spent a fair bit with craptraffic and super high cpm then decidesd to test them out again and started them back up last few days made some decent sales and cpms not what they were but still around 40 to 50 or sometimes more so i was thinking on using a new ad account and trying those adsets in new ad account in hopes to drop cpm but i also remembered depesh say page content lowers cpms so thought id ask. do you think running on new ad account could lower the cpms or what would you do in this situation if you dont mind me asking?  

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I havent had an account manager or Facebook ever make that correlation. However, the correlation is too crude and simple anyway. If you had a page, that you posted regular content on and the followers of the page were used to seeing you. If you targeted the followers of that that, it theoretically should bring a lower CPM and lowers costs, as they are a warm audience and familiar with your brand.  

Answer 3

Not true