+3 votes
by (940 points)
Is it better to target one audience or target multiple? I am running it for jewellery in Australia. Any advice would be great thanks in advance.  
Is it better to target one audience or target multiple?

2 Answers

+4 votes
by (810 points)
 
Best answer
By audience you mean targeting different interests and behaviors, yes. BUT, try to not use multiple interests in one single adset. Instead, create as many ad sets as you have interests. In other words, you'll have an interest per ad-set and you'll be able to not only see the effectiveness of the creative and copy, but also test the different targeting options. This way you can kill interests accordingly. If these would be combined in one ad-set, then you would never know. You may; however, narrow and exclude interests and behaviors. Which has a different effect to just adding multiple interests.  
by (940 points)
I see. If I had a budget of $30 a day what would you recommend? 5 different interests and a retargeting campaign?  
by (810 points)
@wail18056 either 1 CBO at $30 per day, or 6 ad-set level budgets with $5 each - then 1 interest in each one. I don't think your retargeting audience will be large enough at the beginning with $30 a day. I'd personally try to test as many interests as possible and once I find one that works, scale it and retarget it.  
by (940 points)
@blondell How long would you rung them for before turning them off and what would I be looking for to turn them off? Also a retargeting ad would be $5 Retargeting VC/ATC last 14 days, but no purchase. Offer discount code and usedynamic product ad?  
by (940 points)
@blondell Would your retargeting ad be traffic or conversion purchase?  
by (810 points)
@wail18056 You need a target cost per result or CPC. Once the ad is above that a good 10-15% turn it off. The discount code is fine, but you'll notice your ad will likely not even run unless you go for reach or traffic objective on your retargeting.  
by (940 points)
@blondell well I am running both at the moment but it looks like this but they have only been running for a day.  
by (940 points)
@blondell My stats for my store was this yesterday.  
by (940 points)
@blondell which I am kind of annoyed because they went to the CO page but didn't end up purchasing.  
by (810 points)
@wail18056 if its reaching people, keep it
by (940 points)
+3 votes
by (1.5k points)
Hey @wail18056 target multiple audience related to your product Exclude drop shipping Create multiple ad set with each interest And let the campaign run for two days or a week depend on your business model either it’s dropshipping or you have own inventory
by (940 points)
Hrmm, If I had a budget of $30 a day what would you recommend? 5 different interests and a retargeting campaign?  
by (1.5k points)
@wail18056 yes that will be fine
by (1.5k points)
Bro it’s all about testing what works for some one might not work for another one
by (940 points)
@nisse would you run 1 CBO and 5 different ad sets? and purchase ad?  
by (1.5k points)
@wail18056 yes that’s what I am doing well bro you need to creat a sales funnel and run campaign for each stage of the full
by (940 points)
@nisse that would be a purchase campaign right? What retargeting ad would you run traffic or purchase or reach ad?  
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