Question

Anyone here have experience with the sort of public opinion-media buys described in this article?  IT seems to be something like: survey > custom audience > show selected news stories to audience > survey again I am trying to something similar for a local political issue. Happy to pay someone's hourly consulting rate if this in their wheelhouse.  
https://www.nytimes.com/2020/04/28/....html

Answer 1

Just use fucking Google 360, jesus

Answer 2

Not saying not to do it. Just be advised that you may face delivery issues/high costs if you overdo it with segmentation. I remember reading that Trump’s average audience size was 2million. That’s still pretty big considering his campaign got famous for micro-targeting opinions. That’s not doable in local campaign.