Starting to learn how to implement this for the agency I work for as it relates to tracking impact of our campaigns and conversion paths. Facebook offers a wide range of attribution models and provides textbook information. Before I start creating these models for my accounts, it would be helpful to see successes others have seen with their set ups and what they recommend. I understand that this is different per brand / account, but will help me wrap my head around how to value out the conversion path, what each metric means as it relates to a real situation, etc. Thanks!
☰