Question

How does everyone pick their starting budgets for CBO campaigns? I'm curious to know everyone's thought process for this.  

Answer 1

Ideal CPA x 50 events per week minimum divided by 7. That’s on the low end. If budget is not a constraint, then I’m looking at audience size and trying to spend as much as possible without driving up frequency too quick, which i have a rudimentary formula for, like 1. 2m reach, in my mind i think to myself $120 a day, times 2 max = $240 a day. Anything higher than that is going to run up frequency rather quickly and first time impression ratios will drop quick as well. It’s just a basic rule of them i use when determining budget. I want campaigns to last months, not weeks/days.  

Answer 2

I base it off the number of ad sets/audiences in the group. I want to make sure there's enough of a budget that all the audiences get enough impressions. Hbu?  

Comments

@fatness Got it. So something like: # of Ad Sets X 50 X CPA / 7?  

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Along these lines - yes!  

Answer 3

There is no right answer, I’d test a few tiers until you find something sweet for that product / offer

Answer 4

Good question Joseph! Essentially, it is important to keep in mind here to bridge the gap between what the pockets of your brand can afford, and what provides potential to scale. This is different for every brand, consider your internal financial situation and your short term brand goals.