Read this and see if it helps: Reduce that customer risk Many customers don't buy just because they are afraid of being ripped off. You can't blame them. They are about to give away their personal data and their financial information to a complete stranger. You must always do your best to reinforce your "promise" to the customer at every step of the buying process. Make your privacy, security, and satisfaction fundamental points visible on every page of the checkout process. Make cart items visible at all time Many times customers get confused about what they' ve added to the shopping cart and sometimes they even want to compare newly seen articles to the ones they 've already added to the cart. Make sure you have the shopping cart items visible at all times and since we all know that the page size and space are valuable, make sure at least that the client can hover the cart and a pop-up window will show the items inside it. The less check out pages the better Even if we like some items very much, a long buying process (numerous checkout pages) will certainly discourage them. If you consider that not all of your customers will be unquestionably positive for the purchase, you might want to give them fewer chances to change their minds. A good rule of thumb to follow here is 3 to 5 checkout pages. In case you have any doubts you can just pay a visit to Amazon, which always gives you a one-click checkout option. Once you're on it why not just grab it and go home? Free or flat rate shipping One of the most critical factors in the buying process is the price. When your buyer sees your price, it is a sharp promise, and even the smallest divergence from your promise will make them run away. Always make sure that the price is clear when your customer witnesses your product for the first time. Include that shipping in your price and make your customer feel safe to the very end. Reveal all fees as soon as possible There are, however, certain occasions when you just can't offer your prospect a clear rate from the start. In such cases, you must make sure it is mentioned as soon as possible, without any unnecessary delays. You don't want to make your customer wait until the very end just to realize the hidden costs are making his purchase exceed his/her initial budget. Make sure you make his day easier and more comfortable by making his transaction with you impeccable. Let people gift your products Have you ever tried to buy a present for someone through the internet? It is usually a frustrating process for several reasons. First of all, most e-shops don't even offer that option. And even those that do, won't let you personalize it, see how it will be packed, or add a little personal detail in the package. I 've already mentioned that fear is your enemy in e-commerce. So you want to make your customers feel safe and be able to use your platform for gifts. This is a big part of buyers and you certainly want them to trust you and choose you. People want options when they have to pay Imagine this scenario. Your customer wants to buy a present to his wife, or even worse, to his mistress, and he can't use his credit card or his Paypal account because his wife is seeing the transactions. On the other hand, he has some Bitcoins aside, which he bought 7 years ago, when he was still single, and they are now worth a lot of money. Did you know that there is a growing number of shops on the internet that is using cryptocurrencies as an accepted payment? When someone is buying something, he might need to pay for it in numerous ways, for various reasons. Wouldn't you want to be there for him, whenever he wants to buy something? I am clearly not saying that without cryptocurrency accepting you will be out of the game, but you sure want to add as many paying options as possible. Make sure you have a progress bar during checkout Whenever someone is being asked to go through a long checkout process, you are only making him more insecure and more confused. And we all know how it feels to be confused. Moreover, most marketers will tell you that a confused buyer won't convert. A progress bar, during a checkout process, significantly lowers the abandonment percentage. You want to make sure that there is a clear and visible bar that shows your prospect the exact step he is, and the overall steps he will need to complete (hopefully few), to make the purchase. A good old wish list People tend to research more and more before they eventually buy something. And it is natural. We all love to know our options and we want to feel that we have made the perfect choice. In some cases, there are even people who create wish lists for their fans, supporters, or beloved ones, so that they can save them from thinking what they need or desire. You want to be there for all those people and make it easy for them to just put your products on a wish list, where someone (or themselves) will be able to come and just make the purchase. I 'll tell you one more thing about the wish list. It can significantly help you get certain insights about your product range. For example, you can notice that a product is frequently placed in your customers wish list, but they never come back to purchase it. You can research and see what could be the reason for that. Maybe a competitor is offering it at a lower price, or maybe there is some other reason people get initially excited about it but later decide not to buy it. In any case, you will be able to have more information, and information usually means more money. Don't force your buyer to create an account before purchase Almost a third of your customers, including myself, won't want to create an account during the purchase of an online product. It takes time, it makes them feel like they are giving personal data, they might not want to, and most importantly, it's completely useless if you only want to retarget them by email. I bet you didn't know that once a customer makes a transaction with you and gives you his email during that transaction, you can send him emails with offers and promotions. Trust me on this, the easier it is for them, the better your conversion will be. Make sure you put that "Guest Checkout" and even better "Express Checkout" in your shop. You will see your conversion rates increase. Better images, better conversion Why do you think that all of the big retailers have so many, high-quality images on their websites? They all know that since people can't feel their products before buying them, they will want to substitute this feeling with the next available sense, which is sight. Customers want to see all the small, insignificant (to most business owners) details their desired product has. They will want to see all sides, inside, outside (if applicable), zoom in, zoom out, etc. This is something you must apply without even thinking about it. Just do it and you will see results. Conclusion Whether you are creating an online shop, writing a marketing strategy, or even writing a novel, you must keep on your mind that all those small things will make a difference between a good result and a great result. Just hold for a second and think about your project and how you want to be perceived. Wait no more, apply these little tips, or even start applying them one by one, and pretty soon you 'll see your results. Don't forget to monitor your abandonment cart and I 'll be waiting for your feedback below, in the comments.
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