For an e-commerce store with a niche target audience, I have a split between products for men and women. ♂️ 9 products for men ♀️ 14 products for women I now want to advertise all 23 products with 23 separate low budget campaigns to determine the winners, but I have 2 considerations about this: 1️⃣ Am I not competing against myself this way? All advertisements have exactly the same target group, with the exception of gender of course. Am I outbidding myself like this? 2️⃣ If I optimize for conversions, the individual number of respectively 9 and 14 different campaigns will of course be much lower than if I make one overarching campaign containing all products for men or women (and so less likely to get 50 conversions a week). The disadvantage of one CBO-campaign for men and one for women is that FB will not distribute the money evenly over all products. Or should I go for ABO here until I find the winners? Any thoughts what's the best option here? Thanks in advance!