+2 votes
by (370 points)
For an e-commerce store with a niche target audience, I have a split between products for men and women. ♂️ 9 products for men ♀️ 14 products for women I now want to advertise all 23 products with 23 separate low budget campaigns to determine the winners, but I have 2 considerations about this: 1️⃣ Am I not competing against myself this way? All advertisements have exactly the same target group, with the exception of gender of course. Am I outbidding myself like this? 2️⃣ If I optimize for conversions, the individual number of respectively 9 and 14 different campaigns will of course be much lower than if I make one overarching campaign containing all products for men or women (and so less likely to get 50 conversions a week). The disadvantage of one CBO-campaign for men and one for women is that FB will not distribute the money evenly over all products. Or should I go for ABO here until I find the winners? Any thoughts what's the best option here?  Thanks in advance!  
 For an e-commerce store with a niche target audience, I have a split between products for men and w

2 Answers

+2 votes
by (1.5k points)
I dont see why you wouldnt do those products as different ad sets when you dont want to compete with yourself. Why is that not an option?  
by (1.5k points)
Also if they all have the same audience you could also just put them all in 2 different ad sets filtered by women/men. Is there really nothing separating audiences between those products?  
+1 vote
by (370 points)
@fenn different ad sets (by gender) indeed, but this is only possible with ABO, right? With CBO, advertising expenditure would not be divided proportionally between the various products.  
by (1.5k points)
@unpriced you can still work with ABO if thats what you wish. Last news i got was that facebook is going away from mandatory CBO. You can also do CBO and work with minimum budgets
by (370 points)
Indeed, that's a workaround I've been considering. But I think I will initially go for ABO ad sets by gender and then extrapolate the winners over time to a CBO campaign with a higher budget.  
The Facebook Ads Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about running Facebook and Instagram advertising and marketing campaigns.

Related questions

...